Originally published on Oct 09, 2018
There are plenty of types of different influencers on Instagram. You might know about the most popular beauty bloggers, food influencers, or even about successful pet influencers. But how about kid influencers? Yes, you heard right, kids’ influencers are a thing. And they are just as good as their grown-up counterparts! From fashion to toys and lifestyle, these influencers really set the trends for kids all over the world.
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As a mother of five (two boys, three girls), all kids are featured on the account. But the 3-year-old twins, who are the youngest of the siblings, are definitely the stars of the account. The twin sisters had numerous cooperations with brands for kid supplies, food, and clothes (e.g. Pampers, KIND Snacks, Amazon, Sago Mini).
In her posts, Lacerta presents herself in stylish outfits and cool poses. She really seems to be a born fashionista. In September, she reached an earned media value of 27,803 US Dollars, as she was featured on accounts like @kidzootd and @kids_fashion_blogger.
Her most characteristic trademark is probably her extravagant sunglasses which she is wearing in almost every picture. Surprisingly, the Japanese girl is most popular in the United States. Only 3.7% of her followers are actually from her home country, Japan.
Based in Los Angeles, the account is run by their mom Colette who posts about topics such as parenting, fashion and travel. She created the account originally with her oldest son Ryker, to “hack” the style of celebrity men such as Ryan Gosling or Pharrell, but instead of letting Ryker wear designer clothes, she aimed for more budget-friendly options such as H&M and Target.
Other than for example Laerta, her account is less professional when it comes to the fashion shots but rather includes some funny or silly shots as well, which makes it more authentic and fun to look at. Nevertheless, Millie-Belle has already made her first appearance on the red carpet at the age of 2 in cooperation with the children’s brand Little Miss Aoki. We guarantee you, this little girl will steal your heart.
The little fashionista from New York has appeared in some commercials (for example for Nickelodeon) and has even walked the runway for several well-known brands such as Converse or Nike. In Addition to that, she designed her own pieces in a collaboration with Target’s Class of 2017 “ART CLASS” collection. In January 2017 her account on Instagram reached an earned media value of 16.494 $ after she was named by dancer Kendall Vertes in her Instagram post about the Target collection.
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As with most kid accounts, this one is run by Ryan’s mom, who also appears in many of the posts alongside her son. Ryan really knows how to play cool while posing in his stylish outfits. The little fashion boy already had some successful collaborations, for example with the children’s clothing brand The Children’s Place or with Toys”R”Us.
Amelia and her mom already had cooperations with the Swedish car dealer Holmgrens Bil and are currently with the fashion label Lindex. The account has a positive follower growth (+1.59 %) and a quite high follower ratio (4.3 %). While mother and daughter can be often seen together in the images, it is noticeable that pictures with Amelia alone perform much better. But this is no big surprise, that little girl is simply adorable.
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Both have an extraordinary sense of fashion which they love to present in front of the camera. While most of the pictures show both kids together, the images of little Kaui are especially adorable. On Kaui’s 4th birthday, Kim Kardashian shared a picture of the little girl with her friends, saying #happybirthdaykaui.
The twin’s style is very girly and playful, combining pink and white colors with cozy knitwear. So, if you need some winter inspiration for your kid’s wardrobe (or even for your own) you’re definitely right on this account.
Hope you liked these Kids Fashion: The 10 Best Kids’ Influencers on Instagram!
Follow @circu_magical_furniture for more inspiration for your kids’ room!
See Also: A Magical Girls’ Room by Svetlana Kosmacheva