Sarah Jessica Parker is extending her fashion empire to include a limited-edition clothing line with Gap! The multi-hyphenate star teamed with the retailer on the Sarah Jessica Parker x Gap collection, which includes a variety of children’s apparel and accessories, plus two women’s dress styles, which landed in stores and online March 1.
Sarah Jessica Parker has teamed up with GapKids on a line of toddler and children’s clothing that has us wishing we could magically transport back to our younger years. Launched on March 1, the collection of boys and girls clothing and accessories is chock full of prints and textures like ginghams, stripes, florals and eyelet that are perfect for spring. The mom of three also worked with Gap to create two women’s dress styles that will be available as part of the collection.
In a statement, Parker explained that the designs are a homage to her own childhood wardrobe, and she hopes these pieces will last for years to come.
“Creating this collection with Gap has been such a treat as a mother, as one of eight children and as a reconnection with the brand,” she said. “I hope the pieces are cherished by the children who wear them, that items are passed down for generations and that some great memories are created while wearing them.”
Each piece also comes with its own little bit of luck. The actress and designer, who has her own eponymous shoe brand, has a tradition of saying “Rabbit, Rabbit” on the first day every month for good fortune, so rabbit motifs appear through the line. Keep scrolling to see all the adorable campaign imagery featuring Parker and her precious designs and a cute video that speaks to the “Rabbit Rabbit” theme!
“It’s a very tight, specific collection but it’s very much based on clothes I wore growing up, and I was so happy to discover that when we offered our boards to the [Gap] team when we first met they were so enthusiastic,” Parker shared. “It tapped into their past as well, and they hadn’t really examined in a very specific way. It was just very fortunate that we were all in line and excited about the same thing.”
“We talked about it and they were very enthusiastic, which was very encouraging,” she shared. “I have three very different children and they all have different needs and likes and dislikes. I wanted to hear their opinions, but I can’t design only for them. You’re designing for millions and millions of children but I wanted very much to hear their thoughts and it was helpful and it was also especially encouraging.”
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