Viva Magenta: Pantone's Color Of The Year For 2023

Pantone’s Color of the Year, Viva Magenta 18-1750, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.

This year’s Color of the Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and boundaryless shade that is manifesting as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all.

“In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known”. – Leatrice Eiseman (Executive Director, Pantone Color Institute)

As we balance our digital and physical lives, we continue to grow our appreciation for the natural world. The Color of the Year 2023 acknowledges our gravitational pull towards natural colors as movements swell around climate change, sustainability, and land protection. In this year’s Color of the Year selection process, Pantone observed a heightened appreciation and awareness of nature represented by countless lifestyle trends. We’re incorporating more living things into our homes, such as plants, florals, living walls, and restorative outdoor spaces. We’re finding newfound enjoyment in travel, sports, and outdoor recreation after pausing these activities during the pandemic. We’re more careful to protect our bodies as a result of the public health crises — we look to apply and ingest trusted life-giving ingredients. All of these lifestyle trends speak to the heartiness of natural forces.

Magical Furniture In Viva Magenta Tones

Little Mermaid Bed

Little Mermaid is a shell bed, inspired by Disney’s princess Ariel and her undersea kingdom. This luxurious princess bed is a unique item that will highlight the decor of any little girl’s room. Produced entirely in fiberglass, it seats atop rocks and features two round halves joined by a reinforced hinge area, which allows the structure to stand still without closing or sealing. The finishes are in a paint pigment that provides an exclusive color-changing effect.

Magical Mirror

Inspired by the mirror of the wicked witch of Snow White, this kids’ mirror is also magical! “Magic Mirror on the wall, who’s the fairest one of all?” is one of the most remarkable quotes of the Disney universe and an inspiration for this item. The Magical Mirror is the perfect wall mirror to give your little majesty’s room a charming decor. This unique item appears as a normal mirror but, with magic, it turns into a movie screen, due to the 22’’ TV inside. Made entirely by hand, using traditional techniques of carving, it features silver leaf finishes with pink translucent varnish applied.

Hoot Stool

With the shape of an owl, the Hoot Stool represents the spirit of nature. Made with fiberglass and resin, this stool turns every kid’s bedroom into a space full of personality and will help children to connect with nature. With a touch of faux fur on the top, this stool will add style and texture to your project design, making it perfect for every nature lover.